TRANSVERSO

- A culture magazine reaching terminal verbosity -

Margo Price Catalyzes the Country Renaissance on 'Midwestern Farmer's Daughter'

Music ReviewSean McHughComment

If you don’t live in Nashville, then you may or may not be privy to the country music “resurgence” happening within the city. The critically condemned bro-country supposedly (I only say this because it's not like bro-country has been eradicated) has met its match at the hands of “throwback” country artists like Christ Stapleton, Sturgill Simpson, and for some reason, Jason Isbell - whose Americana stylings are lazily thrown into the mix.

That being said, there’s nothing wrong with bro-country if you enjoy a little dirt road chilling or whatever, that’s cool - sure, Florida Georgia Line sucks, but Luke Bryan seems like a pretty nice guy, and Sam Hunt is doing some cool stuff. Granted, I am grateful for some much-needed country-western escapism in music, but there in lies the problem – non-country connoisseurs consider it as nothing more than deft escapism that is slowly building into a trend.

While the emergence of Stapleton – a man who spent over a decade as the songwriting king of Nashville – and his recent run of headlining festival announcements has helped provide a more substantial stage for country artists of all creeds, there’s still a substantial underrepresentation of the number of exceptional female “throwback” country artists such as Kacey Musgraves, Nikki Lane, and Aubrie Sellers. Now, some of these kick-ass country queens have gotten their just share of media coverage – namely Musgraves – but their records still go largely unnoticed by the masses. I understand that music is a largely subjective field, and it would be unfair to try and shove artists down listeners’ throats, but artists like Musgraves and the criminally underrated Lane deserve to be heard.

My best guess as to why the new-school of old-school female country artists have yet to get their due recognition is the awful taste of country Taylor Swift and Big Machine left in the mouths, eyes, ears, and minds of listeners. We grew rightfully sick of her calculated precociousness, but an unfortunate casualty in the annoying nature of T-Swift’s modus operandi were the real women of country music. After years of genuinely talented artists being largely underappreciated, old school country music may have finally found its queen to properly rule along Stapleton –the hard-drinking, heavy-living country balladeer turned Jack White protégé – Ms. Margo Price.

Price is the first country artist signed to Jack White’s Third Man Records label, and such an ascription might finally be the big name endorsement necessary for a country artist to be taken seriously by the non-country masses. Chris Stapleton is a certainly a self-made man who has had his fair share of help along the way, but he received a “legitimizing” bump from his and Justin Timberlake’s duet performance of his song “Tennessee Whiskey” at the 2015 CMA Awards. Jack White is of course one of those musical entities that has achieved demigod status – a la JT – that offers a “can do no wrong” standing amongst many music aficionados and casuals alike.  It’s an unfortunate reality within country music – the political style endorsement needed to validate an artist’s cultural relevance – but such is the nature of those who are afraid to venture into new sonic realms (listeners, that is, not Stapleton or Price).

Order the "Hurtin' (On The Bottle)" 7" single with non-album B-Side "Desperate and Depressed" from Third Man Records HERE: http://thirdmanstore.com/margo-price-hurtin-on-the-bottle-7-vinyl "Hurtin' (on the Bottle)" is the first single from Margo Price & The Pricetags upcoming record MIDWEST FARMER'S DAUGHTER, coming March 2016 on Third Man Records.

Price has been picking up some considerable steam in relation to the release of her debut record, Midwestern Farmer’s Daughter, thanks in large part to a stellar SXSW run and a slew of fantastic television appearances – peek her killer Colbert debut – that have manifested into a fever pitch of anticipation for a consummate country record. In short, Midwestern Farmer’s Daughter is a country record through and through, but it features some new age sensibilities in regard to its lyricism and occasional non-country tonalities.

Midwestern Farmer’s Daughter opens with “Hands of Time,” a title that might possibly imply the much-ballyhooed nature of Price’s overall “sound,” a little bit Dolly Parton meets clichéd fictionalism, as the fun country sentiments of yesteryear – prosaic references of working hard at a young age, wanting to do right by her parents, busting her ass, etc. It seems a little too purposeful with its sentiments, almost as if to sucker in nostalgia addicts who bought into the heavy “throwback” country hype. It’s a lovely song, as a steady stream of percussive string hits and meandering banjo and steel guitar present a set lovely (but underutilized) scene.

Second track and one of two singles, “About to Find Out,” is a highlight. Price opines new age feminism through the lens of Southern cynicism, with some fantastic breaks for her stellar backing band to hit hard on licks and drive the unapologetic country girl vibe home. It's a sort of testosterone ridden woman’s rally cry to warn any man that might cross her. “Tennessee Song” feels like an obligatory addition to Midwestern Farmer’s Daughter - as she references both I-65 and 440 West – familiar country motifs that feel more like placeholders than personal signifiers. The chorus of “Let’s go back to Tennessee” feels like another latitudinarian sentiment that becomes a recurrent theme on the album; on one song Price might be a hard-nosed, kick-ass woman (when she’s at her best), while on the next song she’s love-addled and pining for her man (not quite her best).

Cleanup track “Since You Put Me Down” acts as an open letter to a former lover that left Price – or her unnamed narrator for the record, its never quite clear – wilting and dejected, as she “been trying to turn [her] broken heart to stone.” It’s a fun song that echoes the classic sentiments of Dolly or Emmylou Harris doing their damndest to stand upright while expressing petty sentiments with little remorse. “Since You Put Me Down,” is one of the smoothest tracks from a musical standpoint, as well, as the cool ballad turns into an ambling country manifesto for Price’s steel guitar player to display his immeasurable chops. Now that we’ve hit the meat of Midwestern Farmer’s Daughter, it seems fitting that Price would throw a curve ball in the form of “Four Years of Chances,” that resembles the strange country/disco era, as Price reminds the anonymous recipient of her ire that he’s been given more than enough time to atone for his shortcomings. Once again, the lyrics leave a little to be desired – mostly in regard to the modern woman with old school influences versus the modern woman trying to capitalize on nostalgia for a certain sound – which effectively means there’s not much lyrical depth, but damn does her band sound good. Like really good.

We pass the halfway mark of the record and we finally get our first taste of Price’s Nashville story – or at least a story revolving around Nashville – “This Town Gets Around.” Judging from the song title, one might assume that the title personification might provide an allegorical subtext for the track, but not quite. That being said, it’s one of Price’s best tracks in terms of tongue in cheek word play like “Well as the saying goes / It's not who you know / But it's who you blow that’ll put you in the show.” It's by far and away the most endearing track, mostly for the smack-you-in-the-ass-then-give-you-a-wink writing paired with a classic country swing.

The next few tracks are more or less familiar reimagining’s of earlier tracks – highlights being the preeminent country western swing sound of “Weekender,” a habitual drunk tanker’s manifesto which leads into the track that started the Margo-mania, “Hurtin’ On the Bottle,” an early favorite for best song title of 2016 – but also begins to highlight one of the troubling realities of Margo Price: a far too familiar sound that’s more reminiscent than fresh. It almost feels like country music as desperate for their Chris Stapleton female analogue, and Kacey Musgraves and Nikki Lane were far too well established to shoulder the burden, so the onus was ascribed to Price. Its an interesting consideration when you consider that Price and Stapleton’s stories are somewhat parallel – Stapleton spent years as a member of The Steeldrivers, a formidable, but middling country group; in congruence, Price fronted Buffalo Clover, but took off once she went solo.

Midwestern Farmer’s Daughter goes out with a whimper, which isn’t necessarily a bad thing – “World’s Greatest Lover” is a well meaning ballad that expresses the sweetest country love sentiments, but its all too formulaic to invigorate the records grand finale, “Desperate and Depressed.” A song title that might elicit an eye roll from those who are familiar with the most recurrent country motifs, but “Desperate and Depressed,” actually works as a serviceable sendoff of Price’s first record. Midwestern Farmer’s Daughter is a damn good debut record, but a so-so country record – it doesn’t quite reach Kacey Musgraves’ Pageant Material and pales in comparison to Stapleton’s opus, Traveller, but it makes for an interesting experiment. Stapleton and Musgraves benefit from major label backing, while Price works independently, either as the pioneer of indie-country, or the eventual martyr who never quite found her “own” sound. Price means well on Midwestern Farmer’s Daughter - and she hits a lot of great notes - which certainly point to a tenured and exceptional career, but a part of me fears that she could end up falling victim to a recent nostalgia trend. She’s the type of girl to go her own way, and hopefully in the future, she begins to carve a more substantial path that builds upon Midwestern Farmer’s Daughter.