Arcade Fire have announced their major label debut with “Everything Now,” the title track from their forthcoming 5th record due out July 28 via Columbia Records.
Everything Now follows their one-off with Mavis Staples earlier this year and 2013’s Reflektor as Arcade Fire joins LCD Soundsystem and Grizzly Bear in announcing a debut album for Sony Music this year as the major seems intent to absorb every 2000s indie darling. All of this was, naturally, rolled out through a Twitter account disguised as a Russian bot.
Immediately launching into an ABBA style swing and sway, the piano led single is relatively straightforward pop for an Arcade Fire song accented by a crowd-sung chorus from their VooDoo Festival set last year and production from Daft Punk’s Thomas Bangalter.
Lyrically “Everything Now” targets the obsessive hyperactivity of modern life. “There’s sort of an everything-nowness to life. I feel like almost every event and everything that happens surrounds you on all sides,” Win Butler explained to BBC Radio 1. “It’s trying to capture some of the experiences of being alive now in all its flaws and all its glory.
The cover art, which you can see below, will have 20 different variants in 20 different languages over the LP's vinyl, CD, and cassette sales. The 13 track record is accompanied by an extensive tour, the details of which you can see below as well.