"Before we go further, a brief tutorial on the title: It's 'Mass Seduction,' not 'Mass Education,' St. Vincent informed at the start of the mock press conference that announced her forthcoming album on Facebook Live this morning. "You're probably wondering, and the answer is yes, I did toy with calling the record 'Ass Education,' but it seemed to me that was much better suited to be the title of the sequel."
Teased through a series of clever bits co-produced with Carrie Brownstein, Annie Clark's 5th solo record under her holy moniker is due out October 13th via Loma Vista Recordings. (There are more than a few gems in that announcement video if you watch all the way through, including an penalty saving anecdote from her soccer days and something about a giantism fetish.)
With the news comes new song "Los Ageless." Debuted live in Tokyo a few weeks ago, this companion track and bicoastal foil to stunning lead single "New York" dispels any concerns fans may have had with the previous lack of guitar. Wildly distorted, St. Vincent's signature Ernie Ball axe slinks devilishly over an electronic beat more unabashedly dancey that anything she's done before. Lyrically, a liquid chorus of "How can anybody have you and lose you / And not lose their minds?" shows a rare glimpse of vulnerability as the hushed outro "I try to write you a love song but it comes out a lament" explains its origins.
Clark finished her Facebook Live speech with about as straight forward of a conclusion as one could expect: "The record's about love. At its best and at its core, it's about love. That's it. That's all. That is literally the only point. And I do mean literally to mean literally." In the press release she elaborates, “Every record I make has an archetype. Strange Mercy was Housewives on Pills. St. Vincent was Near-Future Cult Leader. MASSEDUCTION is different, it’s pretty first person. You can’t fact-check it, but if you want to know about my life, listen to this record.”
St. Vincent seemingly aims for pop power with the loudly neon rollout backed by production from Jack Antonoff (Bleachers, fun.), who's recently worked with Lorde and Taylor Swift. Notable features include saxophonist Kamasi Washington (John Legend, Kendrick Lamar), singer Jenny Lewis, pianist Thomas Bartlett (The National, Sufjan Stevens), and even vocals from ex and likely lyrical subject Cara Delevingne (credited as Kid Monkey).
Listen to "Los Ageless" below and scroll down to see MASSEDUCTION's cover art, tracklist, and tour dates (which will be "dominatrix at the mental institution kind of bonkers").